Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs often find themselves at a crossroads, deliberating over the right moment to initiate key strategies. As an agency owner who works with many startups, I’m often asked when the “right” time is to engage PR services. Should you wait until you fundraise before investing in PR? Is it crucial to close your round before bringing PR into the picture? Isn’t PR for more well-established businesses? The short answer is a resounding no. The temptation to postpone PR activities until the budget is more robust is understandable but also a strategic misstep…
Author: insighter
Imagine you’re driving to work on a rainy day, when a distracted, reckless driver hits your car out of nowhere. With a “boom,” an airbag deploys faster than you can blink your eyes to save your life. That airbag deployed rapidly thanks to an energetic material called sodium azide, which generates nitrogen gas during a chemical reaction to inflate your airbag. But what’s an energetic material? Energetic materials include propellants, pyrotechnics, fuels, and explosives, and they’re used in all sorts of settings. Uses of energetic materials include flares, matches, solid rocket boosters, gun propellants, hot thermite welding used to fuse materials together, fireworks, and the explosive special effects in your favorite action movie.…
Opinions expressed by Entrepreneur contributors are their own. Employees are the driving force behind any business. That’s why even one bad hire can cause your company to sputter and stall. According to The United States Department of Labor, a hire who turns out to be a lemon can cost a company upwards of an entire year of that employee’s salary. And finances aren’t the only casualty of a faulty hiring process. Office morale and productivity also suffer, as unfit employees tend to spread bad vibes throughout the ranks. While it’s challenging to get it right every time you hire a…
People depended on Moderna (NASDAQ:MRNA) in 2020 and 2021 for COVID-19 vaccines, but the pharma market landscape has changed dramatically since then. Now, Moderna has to demonstrate that it can evolve. Yet, the company’s latest quarterly report offers hope to frustrated shareholders. All in all, I am bullish on MRNA stock and envision a major turnaround story for 2024. Moderna is a well-known drug and vaccine manufacturer. The company doesn’t only develop COVID-19 vaccines, of course. In actuality, Moderna’s mRNA technology can be applied to a variety of important medical use cases. That’s all fine and well, but the…
In honor of Black History Month, Denise Woodard sat down for a frank conversation with Black leaders who are honoring yesterday, living today, and focused on tomorrow.
Colossal Biosciences, the genetic engineering startup striving to bring back extinct species and protect endangered ones, has brought on James Reed as director for a multi-year documentary series. The episodes will chronicle Colossal’s attempts to revive species like the woolly mammoth and the dodo bird. A view of a huge mammoth completely assembled. (Photo by Ana Fernandez/SOPA Images/LightRocket via Getty Images) Reed worked on the Oscar-winning Netflix documentary “My Octopus Teacher,” a film that followed a filmmaker’s bond with an octopus over a year. In this new venture with Colossal, Reed and his producing partner Matt Houghton will have…
There is a point in many people’s adult life where their parents become real people, beyond the ones who raised you. Advertisers have long mined this moment to appeal to audience feelings about their parents with ads that make a connection between a product and these complicated emotions. The most recent example is a new spot from Quaker called, “You’ve Got This.” Created with agency Uncommon, and shot by award-winning director Charlotte Wells (Aftersun), it chronicles a father-son relationship from toddler to adulthood, and the consistent role a simple bowl of oatmeal has played. And will absolutely be a…
NVIDIA, a leading technology company, has recently significantly impacted the stock market, demonstrating the potential of strategic investment and the dangers of sitting on cash. This article will delve into NVIDIA’s recent performance, the lessons it offers to investors, and the importance of building a diversified portfolio. NVIDIA’s impressive surge NVIDIA, a company renowned for its graphics processing units (GPUs) and artificial intelligence (AI) technologies, has recently seen a massive surge in its stock value. In a single day, the company’s stock rose by an impressive 14%, making it the world’s fourth most valuable company. This significant move shook the…
ROAD TOWN, British Virgin Islands, Feb. 22, 2024 (GLOBE NEWSWIRE) — Aura Minerals Inc. (TSX: ORA) (B3: AURA33) (OTCQX: ORAAF) (“Aura” or the “Company”) is pleased to announce updated Mineral Resources and Mineral Reserves for the Apoena Mines (“Apoena” or the “Project”) located in Mato Grosso, Brazil, incorporating exploration and infill drilling completed during 2022 and 2023. Apoena (formerly known as EPP) consists of three active open pit mines (Ernesto, Lavrinha and Nosde), two past producing mines (Japones open pit and Pau-a-Pique underground mine) and several exploration targets (Figure 1). The current estimate brings material updates for the Nosde…
Car safety features help minimize the chances of accidents and reduce driver and passenger injuries when collisions happen. Examples of standard safety features include airbags, anti-lock brakes and backup cameras, while more advanced features include forward collision warning and automatic emergency braking. Safety features have been proven to make a difference, which is why it’s crucial that drivers are informed about them. A 2022 study from the Partnership for Analytics Research in Traffic Safety (PARTS) found that advanced safety features — like forward collision alert and automatic emergency braking — reduced crash rates by 49% and the risk of injuries…
The popular website’s IPO is expect to debut next month. It has been in the works for more than three years.
Three years ago, Aabesh De quit his customer service job at Microsoft to work on an idea that became his plant sensor startup, Flora. On a “Shark Tank” episode that aired on February 16, the 29-year-old founder and CEO earned a deal worth $300,000 for his houseplant care solutions. Shark Tank investor Lori Greiner gave De $300,000 for 15% equity and 5% in advisory shares, along with a $2 per unit royalty until she recoups her investment. De revealed that Flora brought in $192,000 in gross sales last year, but isn’t yet profitable. Flora came to life when he…